This Saturday (11th November 2017), in the UK it seems it will be unattached women that will be celebrating the occasion as China gets set to mark Singles’ Day.
Mintel’s solitary Lifestyles British 2017 Report reveals that 61% of single ladies say these are typically pleased with their relationship status, when compared with 49% of single males. Overall, it would appear that unattached Brits have been in no rush to discover a partner. korean bride Up to 70% of singles in the united kingdom state they’ve not actively tried to look for a partner in the last 12 months*, rising to 75% of women.
Today, 42% of Brits describe their relationship status as single**, while 58% say they are in a relationship***. Of singles who’ve tried to locate a partner into the last year*, 68% have used digital methods, including a dating site or app, while 40% have appeared to generally meet someone through friends and 19% have actually attended activities. Meanwhile, just 6% have actually speed-dated.
Jack Duckett, Senior Customer Lifestyles Analyst at Mintel, stated:
“It is easy to assume that most singletons are earnestly looking for a partner; nevertheless, our data implies that this might be not even close to always being the case. Much of this reluctance to find a partner is attributed to the young increasingly prioritising their education, jobs and stability that is financial being in relationships.”
While many aren’t actively looking for love, it seems that the life that is single have its downsides, particularly when it comes to finances. Just 36% of singles in the united kingdom state they feel financially safe, compared to 52% of the who are in a relationship. Moreover, 29% of singletons consist of having to pay utility bills amongst their top three life style challenges, while 25% concern yourself with spending the rent/mortgage.
Societal pressures additionally prove challenging for most singletons. Over one in three (38%) singles worry about being alone, with this specific sentiment increasing among young singletons; 54% of solitary 18-24s concern yourself with being alone. As well as in the era of social media, Mintel research discovers that 33% of singles state they feel under some pressure to create their life appear more fulfilled than it’s.
Mintel research also highlights that for many people being in a relationship remains an icon of maturity. Certainly, 54% of singles say they are not where these are typically anticipated to be in life at their age, and 25% think their peers tend to be more grown up than they truly are.
“While attitudes towards marriage and relationships could have be a little more liberal, here stays a focus that is societal being partnered up and a feeling of obligation to be in a relationship. For marketers, this paves just how for campaigns that counter this idea, and focus on the instead positive aspects to be solitary. From the commercial viewpoint, there’s also scope for stores in britain to consider capitalising regarding the increasingly popular Chinese festival-cum-ecommerce occasion Singles’ Day, taking place on 11th November.” Jack adds.
Finally, it would appear that those in relationships or who’re hitched are more confident doing solamente activities than singletons. While 73% of these in relationships say they feel somewhat or very confident visiting the theatre or cinema on their own, this falls to simply 68% of singles. Also, 61% of connected Brits say they are confident eating dinner out in a restaurant alone, when compared with 56% of singles.
“Singles’ reduced confidence in solo tasks could reflect the perception that these forms of activities are just suitable for doing either as being a few or as part of a group. For leisure brands in specific, this underlines the chance to create campaigns which will help to cut back the stigma surrounding doing activities such as going out for dinner, or visiting the cinema alone, reframing these activities as offering valuable ‘me time’.” Jack concludes.
*12 months to July 2017
**Single, separated, divorced or otherwise not cohabiting
***Married, in a civil partnership or living as married